The Turin stage takes us through innovation, memory and architecture
Diego Ghislandi | 30. June 2025
The day begins with a visit to one of our local customers. Today – together with Cristian and Andrea, the sales colleagues that follow the area, we’re in LITA: an Italian company based in Poirino (TO) specializing in the design and manufacture of automated palletizing and depalletizing machinery, as well as handling systems such as conveyors. Founded in 1980, it serves industries such as food, chemical, cosmetics and personal care, offering modular and customized solutions characterized by high reliability, technological innovation and after-sales support. An in-deep interview that morning highlight the many benefits of motion plastics in that kind of application and the many more opportinities that still need to be explored.
After the meeting, we head toward the Basilica of Superga. Here, on top of the hill, traffic thins out, greenery grows thicker, and in front of us, Turin opens up: orderly, elegant, nestled along the Po River. The Basilica is a special place, not only for its visual and architectural impact but also for a sad memory: This is where the players of the Grande Torino are buried – the legendary team that perished in the tragic plane crash of 1949. A place of silence and respect, reminding us how deeply sport can intertwine with a city’s history.
In the afternoon, Cristian hops on the saddle to ride down into the city center, where Turin reveals a different face. First stop: the Mole Antonelliana, with its soaring structure dominating the urban landscape. An undisputed symbol of the city, it now houses the National Museum of Cinema — but even just seeing it from the outside is enough to grasp how unique it is. A quick photo is a must, and then we continue on.
We pass through Piazza Castello, elegant and monumental, surrounded by historic buildings. A short distance away, we pause to admire the Royal Palace of Turin, once home to the House of Savoy. It’s austere, refined, and full of history. Here, Turin shows its most regal side — almost French — with wide open spaces, carefully designed perspectives, and a sense of order that can be felt at every turn.
We end the day in Piazza San Carlo, known as “Turin’s drawing room.” Among historic cafés, graceful arcades, and bicycles weaving between leisurely pedestrians, we enjoy a moment of rest and reflect on today’s stage: through business, culture, and remembrance, Turin has revealed many of its facets.
For dinner we decide to enjoy a well-deserved pizza for the whole team, paired with a cold beer for everyone. The right way to end a day of bike riding.
Our riders:
Cristian Milan
I’m Cristian Milan, 44, from Chieri. I’ve worked in sales at igus for 23 years. In my free time, I love being with family and riding my motorcycle. I believe initiatives like this bike tour – that combine plastic products with sustainability – can support those topics often overlooked. Showing this commitment was important to me.
Map of the tour
